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Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method by Karl Gerstner

• Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
• Karl Gerstner
• Page: 120
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783037785782
• Publisher: Lars Muller Publishers

Download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method

Ebook textbooks download free Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method by Karl Gerstner MOBI 9783037785782

Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

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One approach is to build in a level of flexibility so the identity can Boîte à musique from Karl Gerstner: Designing Programmes [Click image for a larger view.] This should be as important as the choice of colour palette or typeface. It's a design decision in its own right and, like colour and typography,  Karl Gerstner: Designing Programmes - Amazon.com
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as Typeface, Typography, Picture, Method è un libro di Karl GerstnerLars Muller Programme as Typeface, Typography, Picture, Method - Karl Gerstner -   Grid – Thinking With Type
No book about typography would be complete without a discussion of the golden section, proportions than other methods, such as beginning from standard industrial paper sizes, A text or image can occupy a single column or it can span several. Modular Grid: Karl Gerstner. designing programs Grid diagram, 1963 Typography - Graphic Design: Books - Amazon.com
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Karl Gerstner. Author A detailed analysis of Gerstner's design methodolgies including: Programme as typeface, Programme as typography, Programme as picture and Programme as method. A very good hardcover with a bump to the 

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